Fall 2014......where to start

by Jill Flood in ,

A new season of fashion is upon us and I am always surprised how excited I get for the change!!  I know its been 20 years of seasons but each year I say "this is the best season yet!!"  And yes,  I am saying it again!  The colors and the mix of fabrics is truly amazing and I can't wait to really dig in and start wearing it all!!  

As I watch all the trend forecasts for new looks, colors and textures I realized that this year it seems that it is all about your personal preference.  Yes, there are directions out there but for the most part you can do what you want.  Is this because no one wants to put you in a box or make a mistake pushing a  "look" ?  Maybe!  But, I never have been one to follow the normal path so I am loving this time of personal expression!!  

Of course we will be here to help you figure out what that personal expression is and maybe push you a little out of your box!!  But isn't that what a new season is all about?  The chance to change it up a bit and see what a new look may do for your happiness?

So, when you stop in and see whats up...don't be surprised that we are all over the board too in our merchandise!!  I've found some great new lines, amazing dresses and a hot new denim resource!

Its time for some fun and a little celebrating so stay tuned and watch what we are up to!!

Time to get creative!!!

by Jill Flood

We are all excited to wear our lighter weight spring things we have in our closets just staring at us!!  If you get a little creative they can be worn right now!!


Get out that favorite summer dress......add some leggings and a knit jacket and there you go!!

If it is really chilly yet....just add a scarf and tall black boots and you can make it through that surprise spring snow storm too!!


Look what you could be wearing tomorrow!!

If not now.....When?

by Jill Flood

Well, We made it through the Christmas season and hope to be successful with the after season.  Of course, we are on sale today with 25% off the winter merchandise and 20% off the sale racks.  Not sure about all of you but I did get some great things for Christmas.  My husband scored big with new black boots for me!!  They are even the right size.  I guess after 18 years of marriage he should know me!!


If you didn't get what you wanted or need something to go with what you got, stop in and we can help!!  The best part though is its right here in Waconia and you don't have to fight crowds and icky people to get what you want.  I heard many times in the past weeks

"So glad to be back in Waconia shopping!!"

And for you fortunate ones headed out of Minnesota for a break from this weather, we have what your suitcase needs!!  Amazing  "take away" wear you will be glad you brought with!!


Hope to see you all soon!!




Thankful for.......

by Jill Flood

We are so thankful for our wonderful customers...FUN fashions....and the chance to put smiles on faces Christmas morning.

I ask myself all the time "Why do I do this?" Even with all my anxiety, frustration and lack of personal time I still love this crazy business and have a passion to make women feel great about how they look.  During this season of absolutely disgusting retail Christmas overload I hope my customers still know that we are here for them and not just trying to sell and make a buck!!! 

Our favorite at Christmas is the husbands that come in and are at a loss for what to do.  We make sure they feel wanted in here and help them get what THEY want.  Truth be told, its usually women shopping on Christmas eve but not because they put the shopping off......they are shopping because their son just called and is bringing their new girlfriend home for the Holiday or their husband forgot to get their mother a gift.  We have lots of stories to tell but we keep our mouths shut especially when it comes to gift giving.  Telling customers little white lies happens a lot this time of year.  "Oh, that sweater you had on hold got put out by accident and its gone!" Actually, your sister came in and its wrapped under the tree with your name one it!

We hope your Thanksgiving is full of wonderful food, family and fun!!  And then on Friday..... shopping of course!!

Elastic waist pants for all !!

Gobble Gobble